Best of British

Welcome to your guide to all things Great and British! Over the past few years the popularity of British food has been boosted by the recession as consumers have been looking for traditional, familiar flavours and dishes to ensure they enjoy their meal out. Don't miss out, go big on British today!

Why British?

Consumers see British as fresh, good quality, comforting food that supports farmers, producers, manufacturers and above all, the economy. Although traditional fare is rarely out of favour, the recession boosted the popularity of traditional, familiar British food as consumers looked for guaranteed satisfaction.

We know that your challenges include cost and preparation time, and we know that speed of service is still key to consumers eating out. We've included a new range of dishes as well as some exciting recipes that will help you to add British to your menu without breaking the bank, or leaving your customers to endure long wait times.

We're here to help you to succeed so whether you'd like advice on choosing the right products for your menu or getting the most value for your money; we have over 1500 ingredients, fresh products and pre-prepared meals in our 65%+ British range, including 95 Own Brand products. So whether you're after a recipe or two, you need inspiration for putting on an event, or you simply need reminding of all the great food and drink Britain has to offer, make sure you check out our guide to all things British below.

If that's not enough, our own Sophie Johnson has her own thoughts on buying British, why not have a read?

British cuisine Whatever the occasion and whatever your business, we have a range that will help you win with British on your menu.	Recipes Try some of our delicious recipes made with some of our favourite British products.	Drinks Sparkling wines, ales, Pimms and Gin - there are many reasons to celebrate British beverages.